This coat of arms symbolises for him the entrepreneurial spirit that has been the driving force now for over 150 years.
SPEED, EMOTION, PRESTIGE
In 1963, Jack W. Heuer, the son of Charles-Edouard Heuer, started to work on a new chronograph specifically designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what was needed: a wide-open, easy-to-read dial with a shock-resistant and waterproof case tough enough for road wear.
The following year he launched a mechanical, manual-wound chronograph called the Carrera. For the name, he reached back to a racing legend from the 1950s, the Carrera Pan Americana, a five-day, 3,300 kilometres (2,100 mile) race across Mexico. The most prestigious — and dangerous — endurance race of its day, the Carerra, which in Spanish means “competition of the highest order” remains synonymous with excitement, danger, adventure, and heroism.
WHEN LEGACY MEETS LUXURY
It was the perfect name for Jack’s most ambitious creation to date. The elegant simplicity, purity and sobriety of the optimised dial design made the Carrera a huge success and launched a golden era of creativity and innovation for the Heuer brand.
Among their first wearers were every Ferrari Scuderia driver — legends like Carlos Reutemann, Clay Regazzoni, Jacky Ickx, Niki Lauda, Mario Andretti, Gilles Villeneuve and Jody Scheckter.
Other 70s greats also wore the watch, including Jo Siffert, Ronnie Peterson, Emerson Fittipaldi, Denis Hulme and John Surtees. Jack W. Heuer’s all-time favourite watch, the extremely rare Carrera 18ct Gold, dates from this era.
THE CARRERA MAN
The men who wear the Carrera Calibre 1887, like Leonardo DiCaprio, have no reason to show off. They know who they are and what they want. They epitomise class and elegance, which comes naturally.
The 2012 TAG Heuer Carrera Jack Heuer 80th Birthday is expected to be released in a limited run of 3,000 units.
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article by Michael West for Watchuseek (c)