So I was really looking to buy a yellow gold chronograph with a white dial which won't break the bank and fits my 6-inch wrists. And, in the end, I bought an Invicta 7030 which I'm really happy with as a watch collector. Now after the purchase, I really started to understand that the brand is very controversial. Hence I have made a break down of the positives and negatives of the brand after extensive research.
Positives:
1. The brand has heritage. It was founded in 1837, Switzerland
2. Most of their watches are of good quality. Mine has a sapphire crystal, gold plated stainless steel case, solid links and a Seiko movement.
3. The Signature collection is made up of beautiful traditional watches of high quality for a good price
Negatives
1. Invicta has started shifting its range to oversized watches which are not traditional at all and quite frankly aesthetically displeasing
2. Invicta has an extreme markup on its watches. Listing a watch for RRP 595ÂŁ and then putting on a "sale" for 85%
3. Invicta's branding is often aggressive. The only downside to my 7030 is the huge Invicta engraved on the case side which is often however covered by the cuff
4. Invicta watches tend to take aesthetic cues from Rolexes. However one may notice original elements which make them distinctive
Conclusion
Invicta is a good watch brand. It's not Patek or FP. Journe. But the watches are of good quality. However, Invicta has tarnished nearly 200 years of heritage and a solid reputation by producing watches which are oversized and ridiculous whilst also listing the watches for an unrealistic RRP.
View attachment 15708098
Positives:
1. The brand has heritage. It was founded in 1837, Switzerland
2. Most of their watches are of good quality. Mine has a sapphire crystal, gold plated stainless steel case, solid links and a Seiko movement.
3. The Signature collection is made up of beautiful traditional watches of high quality for a good price
Negatives
1. Invicta has started shifting its range to oversized watches which are not traditional at all and quite frankly aesthetically displeasing
2. Invicta has an extreme markup on its watches. Listing a watch for RRP 595ÂŁ and then putting on a "sale" for 85%
3. Invicta's branding is often aggressive. The only downside to my 7030 is the huge Invicta engraved on the case side which is often however covered by the cuff
4. Invicta watches tend to take aesthetic cues from Rolexes. However one may notice original elements which make them distinctive
Conclusion
Invicta is a good watch brand. It's not Patek or FP. Journe. But the watches are of good quality. However, Invicta has tarnished nearly 200 years of heritage and a solid reputation by producing watches which are oversized and ridiculous whilst also listing the watches for an unrealistic RRP.
View attachment 15708098