Did you name your car company "A1 Quattro" after your hometown?
Uninteresting, because the naming rights for both "A1" and "Quattro" when used for automobiles are held by Audi AG. So the name of my location or hometown can be whatever it wants, I am not allowed to call my company "A1 Quattro".
A few kilometers away from where I live, there is a village called "Glashütte". This Glashütte has nothing to do with the town of Glashütte in Saxony and is located about 700 km southwest of the famous watchmaking town. I could easily start a business here in "my" Glashütte and, for example, sell watches made on my behalf according to the Steinhart model. But if I had "Glashütte" printed on the dials, I would have a problem, because everyone from A.Lange & Söhne to Union Glashütte would sue me for misuse of the "Glashütte" brand – never mind that my company is located in Glashütte in the Black Forest and the imprint would even be correct.
Oyster & Pop is selling a clever children's learning tool. Rolex is selling overpriced fashion watches to tools. Big difference.
Also completely irrelevant. Rolex has obviously secured the name "Oyster" for clocks and wristwatches, which means that "Oyster & Pop" violate trademark law by using it. Legally, Rolex is on the safe side. Whether the Geneva-based company could have turned a blind eye is another matter. However, one must then also ask the question of how far this then goes at some point. Should Rolex also keep its head down if the watches from, for example, San Martin then eventually carry "Oyster Perpetual" or "Datejust" on the dial?
Edit:
For Rolex, there is also the problem that they MUST defend their trademark right, otherwise they may lose the rights to it. That should perhaps be kept in mind despite all the indignation.
