Rolex isn't in the watchmaking business, as its own chairman explained years ago
How many car brands …… Benz and Porsche makes Rolex look like pikers
When Rolex sent Oyster&Pop (I have one on the way now as a birthday gift for a youngster, seems like a cool bedroom wall accessory) a letter, it was actually sent to the owners by Rolex lawyers, saying "consumers will inevitably be misled into thinking that your products emanate from Rolex”.
I find it interesting. Rolex thinks all its customers are morons in a hurry
. What's it like, being thought of as that stupid
by the brand you lionise?