This was discussed ad nauseum on the Rolex Forums.
Confusion is not the only thing a trademark infringer can do. The trademark owner must also defend against trademark "dilution" which is the element being raised here.This doesn't prove Rolex's point at all. Rolex has stated, through their lawyers, that people will buy these thinking that they are made by Rolex. People are certainly not doing that here.
I get what you are saying, but the crux is your average of $15k per watch. Remember that Rolex doesn't get the retail price of the watch. They get the price the AD paid for the watch, which has to be a significant discount to the retail price.They make about a million watches per year.
About 15k average
15 000 000 000 per year bc they sell every watch
Figure out what tudor is doing and that's what the Hans wilsdorf foundation is raking in. Plenty of change left over to sponsor high end events like sail grand prix