A sleazy British company is making a fake Rolex clock that threatens Rolexes revenues ($13,000,000,000 in 2021).

Rolex should be happy someone is trying to teach kids how to read time in an analog fashion. These would be the customers of the future.
In another generation or so when our watches are totally out of trend and only appreciated as fine art Rolex will be screwed because their stuff doesn’t stack up based on that comparison.