[OvrSteer]

What's wrong with a ladies Seiko watch? Or Citizen..

Look at the sizing. Seiko and Citizen make very good women's watches, but they're generally VERY small and VERY traditional. Many would be a tough sell to women under 40, let alone under 60.

Beyond that a lot of the decent-ish non-fashion-ish brands still make a lifestyle statement for women. Are you outdoorsy enough to wear a VSA? Fancy enough to wear Movado? Graphic Designer? Get a Mondaine ;-)

I've had good luck with Bulova (wider variety than Citizen, not always *as* conservative.)

 

[OvrSteer]

I forgot to mention that next to her Cartier, my wife also has a 40mm Panerai GMT which is more than big enough on her small wrist, and actually quite an exquisite watch, I find it more attractive than the traditional big panerais.

Dagon,

You appear to be using Tapatalk or some other mobile browser possibly. These don't do a good job of distinguishing which forum you're looking at. This is the affordables forum and the individual is looking for ideas in the $150-300 USD price range.