So, Apple revealed their new Apple Watch today. And I would like to ask everyones thoughts about Apple's foray in to the 'haute horology' world with their $10k+ Apple Watch Edition. I personally think this is a product more for people with money than sense. Their pricing is more sensationalist than actual value. The fundamental problem with Apples philosophy with the Apple Watch is that they are trying to cater to a market that values mechanical movements that last generations while offering a wristwatch computer that will be replaced within a generation (iteration). It is not like the internals for the Apple Watch Edition are any different from their entry level Sport model, which I see is another problem. I understand a few swiss watch companies are taking the 'smartwatch' more seriously: Swatch, Frederique Constant, and Alpina are working on a smartwatch-their definition of a smartwatch is more analog watch with fitness tracking. So to reiterate, what are your thoughts on smartwatches, or Apple in particular, trying to enter the serious watch world?