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Not sure; haven't heard any official figures yet.

You'd need to include Swatch Group (not just Omega) plus Seiko/Casio/Citizen, too.
 

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What about Samsung? Right after Apple in smartwatch sales?
Either Samsung or Fitbit's Blaze (can't really count their tracker bands as "smartwatches"). I've seen very few other brands besides these and Apple out in the wild.

What's worth remembering, though, is that Samsung, LG, etc., have, at times, bundled their watches with their phones (as in, "Purchase a new S6 and receive a Galaxy Gear!"), which wouldn't (or shouldn't) count as separate sales or revenue. Apple hasn't bundled the AW with anything else.
 
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