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Are you Repulsed or Captivated by Rolex?

Given by what I perceive Rolex to represent and the reason majority of the clientele seek/ purchase a Rolex; a watch brand which is saught after for it's exclusivity, associated status, brand awareness/ popularity and secondary value (investment) first, and the watch and quality of the watch second, I am personally repulsed by Rolex, the perpetual watch market's pandemic (pun intended).

I was wondering what other watch enthusiasts are entranced in the aforementioned qualities, unashamedly, or do genuinely seek Rolex for what the watch is intrinsically without external bias (possible?)? Or, if many of you are also repulsed by what Rolex is and how it has infected the minds of watch enthusiasts, greatly valuing stature over horology?

Interested to hear!

I used some strong words for dramatic effect. Of course, all respect here. My own personal opinions. Rolex's baggage aside, it is without question an excellent quality watch (perhaps an understatement even) but also without question, preceded by its name.
 

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Honestly neither. I think they're fine. They're basic, well built watches that are fine. They aren't my favorite watch in any category and I can't even imagine paying half of what they currently go for across the entire range. I actually am more excited by Tudor.

The current situation with Rolex AD's is extremely obnoxious and would deter me from even caring the slight amount that I do about the brand, but I don't fault Rolex for that. They're doing exactly what the market is rewarding. I blame the customers.
 

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Breitling, Cartier, G-Shock, Jaeger-LeCoultre, Omega, Rolex (x3), Seiko, Sinn, Tissot (x3), Unimatic
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It's just a watch. I couldn't be repulsed by an object like a watch. I like my Rolex. I don't think about it too much honestly. It's not worth it if you don't like them. If you do, great.
 
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