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Hi,

Here is interesting data from a research company:
https://www.macrumors.com/2017/02/01/apple-watch-q4-2016-estimated-sales/

It doesn't sell as well as the phones, but still 5 million sold in the holiday quarter (well, technically shipped but I did notice in shops in the holiday season that several models were not in stock anymore) is quite a decent number.
 
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