· watchuseek.com Managing Editor
John, Paul, George, Ringo and now Raymond. To honor its 40th anniversary, Swiss watchmaker Raymond Weil has a rather stunning new watch which I tried on yesterday afternoon. Just for managing to negotiate the deal makes this watch worth nominating. It's a watch which honors the Fab Four as much as it does the watchmaker itself. The Maestro Beatles Limited Edition features the 13 Beatles' album titles written around the bespoke dial, including a special reference to the Help album cover at 4 o'clock. The dial and the case-back both feature the official Beatles logo.
The maestro Beatles Limited Edition features a mechanical self-winding movement housed in a 39.5mm polished steel case. The silver galvanic dial matches the polished steel bracelet. It features the official Beatles logo and a date window at 3 o'clock. Finally, the case-back presents a smoked sapphire crystal that carries the official Beatles logo and the limited edition number engraved. This unique timepiece paying tribute to the legendary Fab Four is limited to 3,000 pieces.
That's the facts about the watch, but the passion behind what the watch represents may be hard to understand for those not born in, and having lived through, the Beatlemania era. I'm talking about older sisters who would get hysterical and scream even when they came on the TV, never mind appear in a concert hall. During the early 60's they were the most exciting thing that had happened to post war Britain, and they set the standard for generations to come. The watch will be issued in a limited edition of just 3000 pieces, and although it is yet to be launched it is already close to be sold out.
The £975 watch, released with the agreement of The Beatles record label Apple Records, features The Beatles official logo and a date window at the three o'clock. The logo is also present on the smoked sapphire crystal caseback with engraved limited edition number.
"We could not feel more proud to associate our brand name with the exceptional Beatles," said Raymond Weil chief executive Elie Berheim. "Raymond Weil has always been closely linked with music, our dear source of inspiration since our early days. We are overjoyed to once again honour great music legends this year and celebrate our 40th anniversary with the Fab Four."
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By Michael Weare, Watchuseek Editor