As I have stated before, Sinn is an engineering company first, watch company second.  Their employees could easily take on MIT students in a battle of robot wars. And being an engineering company is a good thing for watchmaking—it moves the science of horology forward.

There were two noteworthy watches from their new models this year: Sinn EZM 12 and Sinn 103 St Sa E.  Tell me these don't sound like friendly Johnny robots patrolling the neighborhood.

The Sinn EZM 12 is a complex piece of watch developed for paramedics. A count-up inner rotating bezel allows paramedics to constantly keep an eye on the specified time frames, while a countdown outer rotating bezel enables e.g. the exact times for administering medication to be monitored. The seconds hand – designed in the shape of a rotor – features an integrated pulse scale which enables easy recording of the heart rate every 15 seconds.

In theory that sounds great - but I hope the patient's heart doesn't flatline watching the paramedic pushing crowns and rotating bezel.  The  Sinn EZM 12 watch is packed with cool technologies:
  • Ar-Dehumidifying capsule placed inside the crown at 2'o clock, and the quick-release bracelet.
  • Magnetic Field Protection up to 80,000 A/m
  • Count-up inner rotating bezel for quick and easy reading of the 'platinum ten minutes' and 'golden
  • Countdown outer rotating bezel
  • Pulse rotor with pulse rotor scale for measuring heart rate
  • Easy-clean silicone strap can be removed without the use of tools
  • The rotating bezel is removed using the large screwdriver on the included pocketknife for sanitizing the bezel and watch.
 Sinn EZM 12 costs approx. $3,340 USD.

The second watch was very popular with the entire Watchuseek team as well James "Henki" Henderson of Tempus Fugit blog.  After wearing it for few seconds, he placed his order immediately at the press event!

Sinn 103 St Sa E is a classic pilot chronograph and is a quintessential Sinn. The 300-piece limited-edition Sinn 103 St Sa E has luminous ivory-colored coating on the hands, numerals and indices. The technology packed in this watch is a captive bezel with minute ratcheting, which is securely attached to the polished stainless-steel case. It is resistant to low pressure and can withstand pressures of up to 20 bar. The crystal and transparent back are made of curved sapphire crystal glass.

The Sinn 103 St Sa E is priced at $2,250 on strap and $2,560 on fine link bracelet.