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The objective?
To jointly reflect on the major challenges and obstacles in our industry.
More than 50 renowned speakers have already consented to participate.

"The Forum" is an exceptional programme of 25 conferences
and debates that will take place over five days, from Thursday 30 April to Monday 4 May 2020,
and broadcast live on digital platforms.​



Baselworld Press Release, February 25th

The Forum at Baselworld is not a platform for self-promotion and brand communication. On the contrary, it is part of another dynamic, that of open debates, giving rise to exchanges in a setting conducive to reflection, exchange, creativity, encounters and the birth of new ideas. The large white cross that supports the architecture of the complex, reminds us that "The Forum" is a new focal point of the show, with 250 seats, open to all - professionals and the general public - in Hall 1.

Michel Loris-Melikoff, Managing Director of Baselworld said: « Baselworld is building the industry's largest global community platform. Meeting, doing business, but also exchanging, reflecting and informing each other, the exhibition is a particularly favourable place for a Forum, open to all, whose conferences are accessible not only to the general public on site, but also to the greatest number via the livestreams on digital platforms ».

Many major themes will be addressed: Switzerland's position and its ability to innovate in the luxury industry, the pre-owned market, digital transformation, tomorrow's retail, the Chinese market, the evolution of social networks, connected watches, the blockchain at the service of our industries, responsible supply-chains, artificial intelligence, tomorrow's luxury experience, and much more.

More than 50 speakers renowned for their expertise will convene at Baselworld to exchange their vision and expertise. This list includes François-Henry Bennahmias, CEO of Audemars Piguet, Jean-Claude Biver, the Ambassador Nicolas Bideau Chief of Présence Suisse, Google, Ian Rogers and Frédéric Arnault from the LVMH group, Aurel Bacs from the Phillips in Association with Bacs & Russo auction house, Chrono24 GmbH represented by its co-CEO and founder Tim Stracke, Philip Olden, President of the CIBJO Responsible Sourcing Commission, Patrick Hoffmann from Watchox, Iris Van der Veken from the RJC, Andrei Zharkov, ex-President of Alrosa the Russian mining company, to name a few
 

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Given that Watches and Wonders was called off yesterday, I agree. At this point, I think Baselworld is a long shot this year. AND...truth be told, I think it's now more likely than not, that it dies altogether, at least as we know it now.

EDIT: correction. Just reading the latest reports? Not a long shot. A minor miracle...in poker, a 1-outer. Major upsurge in cases in northern Italy...that's too close. First cases in Switzerland.

And of course, the other issue is, which major presenters are left? Seiko and Citizen are both out, Swatch is of course out, Casio and Bvlgari are out. And you can't firmly say anyone is gonna stay in.
 

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I think it would be totally irresponsible from the Swiss government to allow the event to take place. Getting thousands of people together from all over the world is the best way to allow the virus to spread freely.

If we don't try to stop its progression now, expect a chaos worldwide. Even of it's not the most lethal virus out there, hospitals could be overwhelmed and their supplies limited, public transport halted, transport of goods limited, cities quarantined etc.
 
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