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I keep seeing Baume & Mercier pieces with Geneva Seal at 50%, 60%, and even 75% off. Does anyone ever pay close to retail price for this brand? Or is their MSRP "fake" like that of Invictas, which also always sell for much less than retail?
 

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B&M is a legit brand that doesn't engage in Invicta's fake markdown policy. That's not to say people pay full price. When B&M comes up it's the normal discussion about whether to go AD v. the 25%-ish cheaper price of an online gray, which is about the typical gray discount for regular brands like Hamilton, Tissot, etc. Their styling is a bit blase for the price segment they're in which might explain why some models get a deep discount and why they don't get too much attention on the forums.
 

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They tend to discount a little more than most brands with similar name recognition though.

From a perspective of someone with lots of money to spend on watches, they're definitely in a tough spot. TAG has more retail presence and name recognition with products in that price range. They're not expensive enough to compete with the midrange (defined as roughly the $3-12k MSRP ballpark by people who don't know what 'mid' means) and if you're getting a 'beater', it might as well be a Seiko, Bulova, Tissot, etc. for 1/2 the price or less. That $1-2k range is tough.

Still, I really want a Clifton...
 
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