Most at Baselworld will flock to the hero brands on the ground floor of Hall 1.0, where illustrious names such as Rolex, OMEGA, Patek Philippe, and TAG Heuer wow the world with their latest costly creations. But in the rush to discover their mighty new introductions, it can be easily overlooked that the vast majority of the watch buying public – 91% of watch buyers - will buy quartz and never spend more than $300 on a watch. And while G-SHOCK is focusing increasingly on more high-end versions of their ever-popular watch, at its core it still offers a huge and highly necessary choice in the under $300 category. And it’s also why the likes of multi-millionaire Italo Fontana, designer of the considerably higher priced U-Boat watches, expends considerable time and energy on watches that cost under €250. Here is a selection of Best Watches under $300 from Baselworld 2017.



This year G-SHOCK unveiled new models with garish coloring. The base model is the GA-700, which uses original resin molding technology that makes it possible to form analog hands, dial, and hour markers of resin that shines like metal. This lineup is available in a choice of three colors (blue, silver, gold). The black and blue, and black and silver models have a half-matte finish for a look of muted cool. The black and gold model has an overall shiny finish for a tough and energetic look. These watches start at$130 and rise to $150 for the gold version.


Consisting of three of G-SHOCK’s most notable cases, the Black X Red Heritage Color series features both digital and analog-digital styles. All three models feature a unique layered back in a rich red colorway that underscores the brands heritage and plays off the red highlights on the case & dial. The iconic DW5600 comes in at just $99 in this cool colorway, while the GA110HR-1A is the most costly at $120. Visit G-SHOCK



Welder Watches are designed by Italo Fontana of U-Boat fame. He states: “I add to all my creations something really important: my identity. Their strength lies in their soul: you can see that I designed all of them myself; they have an identity and a powerful image, and they can be recognized from a distance.” Prices for the Photochromic series start from €195 rising to €245 for the chronograph model. Visit Welder



Henry began when two designers exploring London’s many vintage districts for inspiration stumbled upon a 1960s vintage timepiece at the famous Portobello Road Market. The beautifully styled, classic Swiss watch had the words ‘Henry, August 1965’ engraved on the case back. Although suffering from the ravages of time, the watch still typified the craftsmanship and quality of a bygone age.

To create Henry, the brand, the designers used cutting-edge technology to produce a watch collection with a level of precision and reliability which far exceeds that of their mid-century predecessor, yet with no compromises on style and design.

The collection combines traditional styling with modern trends, pairing stainless steel cases with a spectrum of colored dials. The bracelets are constructed from stainless steel Milanese mesh, or straps made from fine soft leathers. Prices range from £95 to £165for the Harrow chronograph. Visit Henry