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Who's the best

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All four need to work on their strategies and product lines. These brands all have resources that they aren't using to anywhere near their full potential.

Seiko is the clear winner, though, in the sheer breadth of compelling offerings.
 

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Only ever had Casio and Seiko, not because I dislike the others, just because I've not found watches from them I can't live without. There's one Citizen I would already own if the lugs were 20, not 21...
 

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Seiko for WIS.

I’m sympathetic to the G-Shock argument, so maybe Casio for non-WIS.


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There seems to be a Seiko for everything, so I'd say they have that covered. I would say though that starting with the lower end, Citizens quality far exceeds that of Seiko. I haven't found many Casios that I really dig. I'm not saying they're not good, I'm not into them. Orient does make some nice, well made watches too, but I have to give the edge to Citizen here.
 

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I tried to vote but it says the poll is closed.

My vote would be Seiko based on history and the depth of their catalog and their divers. However, when it comes to quality on their affordable pieces, Citizen is king. Seiko still can’t seem to figure out their QC. Citizen all day on quartz and Casio got the digitals by a mile. Sorry but Orient is a distant 4th no matter how you shake it.
 
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