Obviously you can't go wrong with any of them. My watch box says Seiko, but a part of me thinks Citizen because I think Citizen plus Bulova is a tremendous combination that really can't be beat in the affordable realm in terms of both pedigree and innovation.
Only ever had Casio and Seiko, not because I dislike the others, just because I've not found watches from them I can't live without. There's one Citizen I would already own if the lugs were 20, not 21...
There seems to be a Seiko for everything, so I'd say they have that covered. I would say though that starting with the lower end, Citizens quality far exceeds that of Seiko. I haven't found many Casios that I really dig. I'm not saying they're not good, I'm not into them. Orient does make some nice, well made watches too, but I have to give the edge to Citizen here.
My vote would be Seiko based on history and the depth of their catalog and their divers. However, when it comes to quality on their affordable pieces, Citizen is king. Seiko still can’t seem to figure out their QC. Citizen all day on quartz and Casio got the digitals by a mile. Sorry but Orient is a distant 4th no matter how you shake it.
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