That's not a book, that's a watch case!
You will all know that "Grand Cru" is a classification for good wines, and coffee. Nespresso has several Grand Cru coffee cups in its collection.
Willem Kamerman, CEO of Blancier watches (made by Lottermann & Soehne), is a watch and a coffee lover, and thought of this new concept: not to recycle, but to upcycle!
Upcycle you say? Yes, he uses the used coffee cups for the dial of his new "Grand Cru Watch Collection" (0.4mm height). That's upcycling (re-use of an existing product), instead of recycling (melting metal to produce a new product).
Willem, together with watchmaker Till Lottermann, exhibited his brand new collection in Noordwijk, The Netherlands today. My daughter and I decided to visit him to check the collection out. It was worth the total of 3.5 hours drive in heavy traffic and bad weather.
Below is Willem showing and explaining the unusual watch case to my daughter. Can you tell, from the picture, that he is a man with a passion? :-!
On the right you will see the upcycle logo designed by Blancier:
And you can't miss the Unitas movements! They come in many different decorations (which increases the price). Every Unitas movement is being worked on, because there is no seconds hand in the new collection.
Till shows a couple of the watches. He's wearing a Blancier on each wrist. The shirt is also an invention of Willem. Pretty cool, if you ask me:
Some models from the current collection, side by side:
Till, me, and Willem:
Willem proudly showing the Blancier Grand Cru "book" again:
Two models my daughter liked:
and the one I liked the most:
Good price tag!
and we were not the only ones, trying on Blancier watches:
This woman was considering either one of these two:
Till behind his workbench, Willem behind the watch window:
For more information, please go to: Blancier - Lottermann & Söhne or www.grandcru.com
Related link: De kunst van Espresso, exclusieve koffie en koffiemachines | Nespresso | Nespresso