Thanks to the integrated high-resolution camera and huge processing power of the iPhone, iPod touch or iPad, it is possible to add virtual images to an actual scene captured live on camera, a technique known as "augmented reality".
On the basis of this technology, we have developed a very interesting app which allows customers to view a watch from the company’s range on their own wrist in what amounts to four dimensions.
The time and date are always displayed correctly on the virtual watch, allowing app users to familiarize themselves with the unique way in which Botta-Design’s UNO 24 one-hand watch displays the time.
In addition, the app allows a snapshot taken from any perspective to be saved to a photos folder or shared with friends on Facebook.
Botta-Design is the first company in the world to offer iOS software with this functionality, thus perpetuating a tradition of innovation that the company has upheld in the fields of design and technology for over 25 years. Back in 1986, for instance, Klaus Botta developed the unusual display principle of the UNO one-hand watch. It became a design classic and triggered a wave of copycat one-hand watches by other manufacturers, a trend that still continues to this day.
The Botta-Design app works on all Apple iOS devices running iOS 5 or higher and can be downloaded from here.
For the app to function, the marker contained in the following PDF-document is needed. Brief instructions are included.
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