I guess I'm lucky in that I live somewhere that doesn't apply so much, work in an industry where it matters very little indeed, socialise with people who have depth of character, and even if there was one, no "judg-or" could possibly do me harm because I chose a B&R over a $30k AP or $80k Patek. But I'm aware that plenty of people do have to put up with that sort of vapid hell, to which I am sympathetic.I agree. If you like it you like it. But 1) a luxury watch is a status symbol. So its not like sticking up for yourself liking disney movies or something. Nobody cares. But you're judged on your watch so its a little different.