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Sometimes it is hard for watch aficionado's to understand and appreciate the watches made by fashion brands. Even if this has been done numerous times, and with great success. Burberry is no exception! And I'm sure we all know the iconic design:

Font Rectangle Pattern


Burberry Group plc is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its trench coat, which was designed by founder Thomas Burberry.
The company has branded stores and franchises around the world and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The Chief Creative Officer is Christopher Bailey. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
And now Burberry launched The Britain in limited edition trench gold (50 pieces) at Baselworld 2013:


The Britain represents all that Burberry stands for today as a brand built on design, innovation and function. The design is in the detail - all influences from the iconic Burberry trench coat, from the D-rings and trench coloured dials, to these strong bolts that hold the case and protect the movement from the elements. It all comes from this iconic timeless piece of our heritage which is the foundation of the brand.
, Christopher Bailey, Burberry Chief Creative Officer said.




AUTOMATIC CHRONOGRAPH 47MM Collection includes an automatic chronograph movement for men for the first time in the Swiss Made collection, reflecting the brand's heritage of craftsmanship, built on outfitting explorers. 34-piece case reflects light through a combination of polished and finely brushed surfaces

TECHNICAL SPECIFICATIONS
BBY2001

DESIGN
Burberry Chief Creative Officer Christopher Bailey

FUNCTIONS
Hours, minutes, seconds, date, chronograph

MOVEMENT
ETA 2894 Swiss Made self-winding mechanical movement with chronograph and date functions, 28,800 vph, 37 jewels, Incabloc shock protection system



CASE
Distinctive rounded octagonal case. Solid 18K trench gold and titanium case, finished with fine vertical brushing, sand blasting and polished bevelled edges. Distinctive bolts in brushed trench gold with polished bevelled edges fasten bezel to the lugs. 34 components. Water resistant up to 5 ATM (165 feet/50 metres)

CASE BACK
Rounded octagonal case back screwed down by hand. Three-piece construction. Sculpted curved case back. Polished and sand-blasted titanium. Transparent case back in double curved sapphire crystal for insight into the watch movement. Custom Burberry rotor with iconic check finishing, achieved through a process of etching and fine brushing.

DIAL
Dial in gunmetal with sunray finishing. Date at 3 o'clock. Dial features the Burberry logo and Automatic signature. Trench gold-coloured finely brushed and polished hour and minute indicators with Super Luminova in off white. Anti-reflective, scratch and shock-resistant sapphire crystal protects dial from the elements.

STRAP AND CLASP
Alligator strap in grey with soft domed padding. Tonal stitching. 22mm wide. Titanium ardillon buckle with a combination of sand-blasted and polished surfaces.

DIMENSIONS
47mm case

LIMITED EDITION
50 individually numbered pieces. Available exclusively from Burberry.com and selected Burberry stores from September 2013.




AUTOMATIC 34MM
Automatic watch for women features 165 hand-placed diamonds in a pavé setting. Precious materials including trench gold, titanium and brilliant cut diamonds combine to create an intricate design defined by contrasts. 34-piece case with polished surfaces.

TECHNICAL SPECIFICATIONS
BBY2000

DESIGN
Burberry Chief Creative Officer Christopher Bailey

FUNCTIONS
Hours, minutes, seconds, date

MOVEMENT
ETA 2000 Swiss Made self-winding mechanical three-hand movement with date function, 28,800 vph, 25 jewels, Incabloc shock protection system.

CASE
Distinctive rounded octagonal case. Solid 18K trench gold, finished with a polished bevelled edge and finely brushed lugs. Bolts in polished trench gold fasten bezel to the lugs. 34 components. Water resistant up to 5 ATM (165 feet/50 metres)

CASE BACK
Rounded octagonal case back screwed down by hand. Three-piece construction. Sculpted curved case back. Solid 18K trench gold with polished finish. Transparent case back in double curved sapphire crystal for insight into the watch movement. Custom Burberry rotor with iconic check finishing, achieved through a process of etching and fine brushing.

DIAL
Dial in nude with sunray finishing, set with 165 diamonds (0.38 carat). Date at 3 o'clock. Trench gold-coloured polished hour and minute indicators with Super Luminova in white. Dial features Burberry logo. Anti-reflective, scratch and shock-resistant sapphire crystal protects dial from the elements.

STRAP AND CLASP
Alligator strap in trench with soft domed padding. Tonal stitching. 16-14mm wide. Trench gold ardillon buckle with combination of brushed and polished surfaces.

DIMENSIONS
34mm case

LIMITED EDITION
50 individually numbered pieces. Available exclusively from Burberry.com and selected Burberry stores from September 2013.

Is that all Burberry does? Limited Editions? No, certainly not.
Burberry is not only producing limited editions. In fact they produce several more very interesting and attractive watches. Have a look at the following pictures, and decide if Burberry is a brand you want to consider for your next purchase. And yes, I do see the resemblance with a couple other brands, but I've seen a lot "inspired by" brands to know this should not be a deal breaker.




Power Reserve, by Burberry.



Royal Blue with Blue jeans, a perfect match if you ask me ;-)



Look at the detail! BURBERRY engraved on the inside of the bezel:





One of my, if not THE favorite Burberry watches:



Watch Analog watch Watch accessory Strap Fashion accessory


Thanks Burberry, for having us at your booth. We had a great time, and we are impressed by your watches. Burberry, a Watch Brand.



And last, but certainly not least, I very much like your Iconic Campaign, not featuring the world famous glamorous people as ambassadors, but featuring a cast of cultural talent, from the world of British music, art and film: musician Rob Pryor, actress Gabriella Wilde, and art dealer Harry Scrymgeour (from left to right):

Hair Hairstyle Forehead Chin Portrait
Hair Blond Beauty Photo shoot Black-and-white
Hair Hairstyle Chin Eyebrow Forehead


Visit the Burberry website

More live pictures from my Instagram:









 
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