The jewelry and watch manufacturer Bulgari Horlogerie - a brand of the luxury goods group LVHM - will not take part in this year's Baseworld. Only two and a half months before the watch fair, Bulgari made the decision not easy, the company said.
In view of the uncertainty about the further course of the corona virus, the watch brand is instead planning road shows in the most important sales markets. "The decision was not an easy one for us," says Bulgari boss Jean-Christophe Babin.
A statement from Bulgari adds that LVMH Watch Week in Dubai in January was a huge success and allowed it to meet key clients and media.
In a more or less lame statement Bvlgari added that they already introduced their most important 2020 novelties in Dubai including the Serpenti Seduttori Tourbillon, the Diva Finissima Minute Repeater Malachite, the Octo Finissimo Minute Repeater Gold and the sporty Octo Finissimo Automatic 100 meters Steel.
However, the Baselworld rejection is not a final one, says the CEO. The company will decide on participation in Baselworld 2021 at the end of June.