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From our special watch reporter, Olivier Muller

If you ever got lost in Baselworld, which happens to anyone, anytime, the only way to find your way to the Cuervo y Sobrinos booth is to ask one single question : where to find the best Mojito of Baselworld ? This will directly lead you to Hall 2.0, where the « CyS » booth, as watch fans of the brand call it, was.

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For the most cubaian brand of Switzerland, the main announcement was not a full range of chronographs, but the race they are going to support. CyS CEO and owner, Marzio Villa, is a huge fan of old car races. He already participated in many of them in Italy, before he finally made his mind : instead of participating in a race, why not creating his own one ? The Cuervo y Sobrinos cup was born.

Its very first edition will take place in the Alps of Italy, end of June. It will gather 60 old cars, all from before 1969. The CEO underlines that the big deal, in life, is not to be of all races, but to chose the right ones – a non hidden allusion of his own story, when he decided to buy the CyS brand and rebuild it from scratch.

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A full line of watches has been created to support the event. It goes from a split second chronograph to GMT. Like for many racing waches, their shapes come from the design of old automobiles. However, in order to step right in the present days, the brand chose some contemporary materials, such as the carbon fiber. Three models were unveilled, all black & red.

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Visit the Cuervos y Sobrinos website
 
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