Daisy Dixon is a London based range of fashion watches for women with a watch to go with each mood, each outfit or each whim that may cross your mind. The watches are designed to put the fun into functionality and the ability into affordability.

With prices starting at $40 to a maximum of $70, it's easy to build up a collection to suit every occasion from smart to casual. The designers have rightly assessed that on many occasions women are more interested in having a watch that co-ordinates rather than dazzles with a range of complex complications.

The collection includes watches under names such as Suki, Rosie, Poppy, Georgia, Karlie, Kate (not hard to guess the inspiration for that collection!) and more besides. Watches come in Stripes, Metallic Pastels, Saffiano and Double Wraps, with straps that wrap around the wrist.

The watches run on quartz movements, but in addition to three handers there are also chronograph watches. Despite the relatively low price point the watches also come with a three year warranty.

Daisy Watches are not going to get any horological hearts beating faster, but as accurate time tellers that look the part with fashionable outfits, they're practical, fashionable and extremely versatile.

The website offers the opportunity for customers to post pictures of their watches on Instagram, with the offer of a free watch for the best picture. The customer just has to tag their picture with #Whatsyourdaisy on Instagram.

Visit the Daisy Dixon Watches website