The right watch can inspire you to new heights every time you look at your wrist, and that's exactly what a new watch brand called Gusard is going for with their first-ever series of timepieces. Launching today via Kickstarter, the series is comprised of two models: the Coach and the Mentor, both engraved with empowering messages from inspiring icons of the past. Gusard's goal? To spread their passion, not just for watches but for life, and to inspire their timepieces' wearers to grow and learn and chase their dreams. In other words, to coach and, well, mentor.

To create the series, the Parisian microbrand collaborated with famous designer Damien Fourgeaud, whose former experience includes working with high-end brands Dior, Christian Lacroix and Fendi. The aesthetics behind both models, the chronograph Coach and minimalist Mentor, are inspired by the geometry of the City of Lights' most iconic landmark, the Eiffel Tower.


Together, there are 10 different models in total, 4 in the Coach series and 6 in the Mentor series. Both are encased in 316L stainless steel; the Coach is available in 42mm, whereas the Mentor has two size options, 40mm and 36mm, catering for different wrist sizes. The style is unisex, with a variety of color options to choose from.


The dials on both timepieces are crisp and clean, exuding elegance through the diamond-cut indexes and anti-scratch sapphire crystal. Within beats the Ronda Quartz, a reliable Swiss movement. Each watch is paired with a high-quality, handcrafted, full-grain Italian leather strap, which are designed to be easily interchangeable, allowing you to choose from black, brown, navy, green, grey or a striking blue. (There's also the option of a Milanese mesh strap made of 316L stainless steel if you prefer, available in rose gold, silver or black.)


But it's what's on the caseback that sets this new Gusard series apart; each watch features an engraved quote designed to empower the wearer through encouraging words taken from some of the most inspiring historical icons of our time. This way, even a passing glance at the time can deliver a reminder to keep chasing your dreams, or encourage you to pause and reflect on a bit of timeless wisdom.

The Coach


The Coach Chronograph series is for the go-getter, those who are fueled by a relentless drive to reach their goals. Featuring inspiring motivational quotes from the likes of Thomas Jefferson and Muhammed Ali.

The GLORIOUS: "To get what you've never had, you have to do what you've never done" - Thomas Jefferson
The MAGNUS: "Fortune favors the brave" - Virgil
The IMPERIUS: "Don't count the days, make the days count" - Muhammed Ali
The SOVEREIGN: "If you can dream it, you can do it" - Walt Disney

The Mentor


The minimalist Mentor series features a more contemplative lineup, guiding you through daily life while imparting the wisdom and expertise of some of history's greatest thinkers.

The MOMENTOUS: "In the end, it's not the years in your life that count. It's the life in your years" - Abraham Lincoln
The ELYSIAN: "Do everything as if it were the last thing you were doing in your life" - Marcus Aurelius
The SIDERUS: "Believe you can and you're halfway there" - Theodore Roosevelt
The TRIUMPUS: "Love conquers all" - Virgil
The PROVIDENCE: "The only person you are destined to become is the person you decide to be" - Ralph Waldo Emerson
The LUMINOUS: "Light tomorrow with today" - Elizabeth Barrett Browning


So if you're looking for a timepiece that inspires you to seize the day, every day, every time you look at your wrist, be sure to visit Gusard on Kickstarter and reserve your preferred model today! The earliest backers will be able to take advantage of the company's Super Early Bird offer, with pricing starting at 129€ (approx. $150 USD) for the Mentor and 149€ (approx. $175 USD) for the Coach, a savings of nearly 50% off the future retail price.

As an added bonus, the first 555 backers will receive a watch engraved with a limited-edition number engraved as well as a special Certificate of Authenticity. Every purchase comes backed by a 5-year warranty, with shipping expected to start March 2021.

Feeling inspired? Visit Gusard's Kickstarter page and reserve today