Thinking about my watch purchasing habits, I've realised I always consider whether a watch can last forever when making a purchase. I always stay in the affordable end of affordable watches (less than $300, usually less than $100), but that still comes into play. I figure I want a small collection, and I want all my watches to be life keepers. 30 years from now, I want to look down at my watch box and remember all the memories I've collected when wearing those watches, which is obviously hard if a watch can only last you for 5 or 10 years. I know nothing can truly last forever, but I figure a Seiko with a 4R35 will be serviceable (or replaceable) for decades to come, by pretty much any semi-competent watchmaker. As a result, I've avoided brands whose movements are not that common (e.g. Orient), movements that cannot really be serviced (ST19) and never bought gold plated watches. I have a couple Seikos, some Vostoks, some digital Casios and a Miyota-powered Timex. I wonder if I'm the only one who thinks like this. Is whether a watch can 'last forever' a consideration for you?