While I'm not old enough to experience Stowa before Herr Schauer took over, I really admired the way Stowa is run now, with excellent customer service and a limited production scale that ensures quality of its product over brand image and allowing the owners to feel that they are owning something unique.
However, as I read the discussion on old versus new Stowa logo and reviewed the current catalogue, I can't help but notice a pretty big gap between the design language of older Stowa models like the marine, Flieger, Partitio... and the modern Schauer watches. I think the reason most people do not like the new logo is because it's a more Schauer-esque, modern design placed on older models, creating a discrepancy in style.
I am personally a fan of old Stowa watches but not so much for the newer Schauer models. I suspect Stowa fans here have polarized tastes, too. Are there really people who equally enjoyed the Schauer and the Stowa watches?
However, as I read the discussion on old versus new Stowa logo and reviewed the current catalogue, I can't help but notice a pretty big gap between the design language of older Stowa models like the marine, Flieger, Partitio... and the modern Schauer watches. I think the reason most people do not like the new logo is because it's a more Schauer-esque, modern design placed on older models, creating a discrepancy in style.
I am personally a fan of old Stowa watches but not so much for the newer Schauer models. I suspect Stowa fans here have polarized tastes, too. Are there really people who equally enjoyed the Schauer and the Stowa watches?