I have a Flieger no-logo. But I prefer the old style.I see that in some watches, such as the Partitio, the old logo is still alive. I personally love the old logo much better than the new one and don't see why it can't be brought back.
When is stowa gonna bring back the old logo? When they do, many people may re-buy their favorite Stowas just to have the right looking logos.
For those that don't know what I mean, this is the old logo:
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And this is the new logo:
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You have to search sales corners, auction platforms and flea markets for the white version.......................of this watch:I would buy an old-logo white Flieger in a heartbeat if they sold one.
I am frankly quite surprised that one third of the people like the new logo over the old logo. Although in the comment section, it looks like most people still like the old logo better : )Every time this is discussed the majority is always for the old logo. Personally I only will purchase models featuring the old logo or sterile dial. And I’m in my 20s, its not because I’ve been buying Stowa very long. My first watch featured the new logo and it’s the only thing I dislike about the piece. I would buy an old-logo white Flieger in a heartbeat if they sold one. I actually didn’t buy an Antea from Stowa because the demo model they showed me was the old logo and they could only sell me a new logo model. I later picked it up on chrono24.
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The way the new logo is shown on the dial looks off-centered, because the symbol is placed in front of the text. I think that makes the new logo less symmetrical than the old, and it has less character.
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I think Jörg will appreciate this input, let’s keep this poll going and see how much response we can get.
If the current Stowa are happy to use models from the past such as the Antea, which is part of the 'old' Stowa, then why cant the logo of the 'old' historical Stowa remain?For all those reading this thread, I encourage you to read Jörg's post discussing the new logo:
Hello everybody, The discussion about the new Logo is exactly what we have been waiting for. Of course the critic reflects the deep feeling some STOWA customers have for the brand. I have respect for this like always, people who now me personaly know this. I now will attach some samples for...www.watchuseek.com
I think changing the logo was part of him making this brand his own. He did rebuild the brand and it quickly exceeded it's former glory under his leadership. I believe he wants clear separation between the old Stowa and the Stowa he's built. It's been difficult to see it go, but I believe it will make all of our old logo models collectors items