This is the answer IMHO. I didn't get a Stowa until after they'd transitioned to the new logo so I don't really have a horse in this race but I think the new logo is contemporary, tasteful and fits their aesthetic well. I think some of the more themed designs (Partitio, Antea Back to Bauhaus, etc) should have limited editions with the old logo (or put it on a rotor or somesuch as others have suggested), but the new logo is great. The big "S" is very early-century.
I think that's a great solution. The old logo fits their classic models better from a design standpoint. I always thought the new logo in the fliegers looked out of place.I've alway thought Stowa should use the old logo on their classic designs (Antea, classic fliegers, marine, etc) and the new logo on modern designs (TO1, TO2, Prodiver, etc).
Well, we can only guess, but my hypothesis is that it's Stowa's strategic goal to broaden its market beyond just people interested in the early-20th century models. Sure, the Fliegers, Marines and Anteas are fundamental to the Stowa brand (and will likely retain their appeal anyway), but if you look at Joerg's own style, and recent additions to the lineup you can see a markedly different design direction.Changing from a well established logo is serious business and a big deal for any company and I wonder what the rationale was behind the change.
Yes,......but if you look at Joerg's own style, and recent additions to the lineup you can see a markedly different design direction.
They don't have to be, because they're an addition rather than a replacement. Unless you believe that all their watches need to appeal to all peopleYes,
you are right with your statement.
It's a debatable point whether those 'new look' watches are economically equivalent or even more successful than the old ones.
They don't have to be equivalent or more successful. Every brand has volume models and exclusive premium models. And I'm sure a passionate watch designer such as Joerg Schauer has more ambition than to stick to rehashing the same old boring Fliegers until the end of days.What does it relate to?