I've owned 3 1200's, a NUMA, Sharkhunter MkII, and Searambler. All nice watches, but I would agree, overpriced. Fortunately, DOXA often has sales or discounted pricing for holidays like Black Friday. If you're in the market for a new one, that's the only time I'd say buy new. For me, they wear a little large on my 7" wrist and I think I've finally learned my lesson, and moved on from the brand.