WatchUSeek Watch Forums banner

1 - 20 of 21 Posts

·
Registered
Joined
·
122 Posts
Discussion Starter · #1 ·
I'm new to the forum and have only posted a couple of times. Most recently I chimed in that my "dream Doxa" would be a reissue of the US Divers dial. The old vintage divers are what lured me to the brand, but with copyright/licensing issues the retro dial isn't likely.

What do other forum members think about Doxa returning to the retail market in dive shops instead of jewelry stores? Wouldn't it be cool if you could only find Doxa online or at your local dive shop? It would be just like old times when the brand had a cult following among serious recreational/pro divers.

There is just something about seeing a Doxa Pro nestled under a spotlight next to a Rolex or Breitling (and sold by a guy wearing coat and tie) that just doesn't seem right.

This is just my two-cents, but I'm curious to see if I'm the only one who has thought of this....

Shawn
 

·
Registered
Joined
·
9,327 Posts
Its a cool idea but I think DOXA would rather make more money by reaching a broader audience selling in watch shops than specialty dive shops. In the end, its a business, thats why they also moved the sub line to retail - to make more money. Nothing wrong with it though.
 

·
Registered
Joined
·
847 Posts
My guess is they wouldn't sell that well as most recreational divers nowadays use a dive computer. Mechanical dive watches are more or less a throwback to the glory days.
 

·
Registered
Joined
·
492 Posts
I'm new to the forum and have only posted a couple of times. Most recently I chimed in that my "dream Doxa" would be a reissue of the US Divers dial. The old vintage divers are what lured me to the brand, but with copyright/licensing issues the retro dial isn't likely.
Why not just buy a vintage US Divers instead. Great watches:-!

Alasdair
 

·
Registered
Joined
·
11,829 Posts
I agree with the guys above, while the idea is nostalgic and would be cool, I don't think they'd sell well in dive shops these days, and certainly wouldn't sell as well as they will in retail watch sellers. After all, the sole purpose of any business is to profit. The more the profit, the more chances of success to the business, as profit is the life blood of any business.

As to the reproduction (exact) of the originals, I couldn't agree more (but I still think they need multiple models, including one similar in size to the 750T).

For dial graphics, while the classic USD logo isn't an option, I really wish they'd come up with something as an alternative. Seems the NUMA logo won't be an option (pity, it adds some color, and could raise some funds for NUMA) but they did do the limited Sea Hunters helmet logo. While this was a decent alternative, they need something else, maybe something proprietary, that they could call their own. But something there, to take up some space on the dial, and make the face a bit more special.

 

·
Registered
Joined
·
1,191 Posts
The Dive shop thing was cool back then but, it's a different world today. What Doxa needs is two size categories in production like Breitling with a 42mm and 44mm size, plus it needs a real ladies size watch of 30 to 35mm.
They have two perfectly good Logos to use on the dials. The Synchron Star and the Jenny fish. Neither one has any legal issues and both have Dive watch history. One piece of the past that Doxaholics will have to let go of, and this pains me to say it, is the name Conquistadore and the Aqualung Logo. If you must have them you'll just have to find a vintage watch with them. My personal opinion is that the past is for the Vintages and Doxa must live in the Now in order to be a commercial success. Besides, the new reissues are better watches and still maintain the Doxa look.

Joe
 

·
Registered
Joined
·
122 Posts
Discussion Starter · #7 ·
Great inputs from all, and I realize that the retail watch business now is alot different than it was in the late 60s/70s. Things must move on.

I have worn my Doxa to dive, but it certainly is a nostalgia thing and an emergency backup at best. It vertainly can't replace the new technology in dive computers--which are half the price of a Doxa for a high end model. It would be cool if Doxa released a totally new design of modern dive watch (with a logo of course!). I've seen scans of a prototype on the forum that were cool.

I agree with Joe--the reissues benefit from the latest advantages in mechanical watches and are a better bet overall for a true tool watch.

My best bet is to seek out a vintage US Divers, but they seem hard to come by these days.

Shawn
 

·
Premium Member
Joined
·
5,733 Posts
Great inputs from all, and I realize that the retail watch business now is alot different than it was in the late 60s/70s. Things must move on.

I have worn my Doxa to dive, but it certainly is a nostalgia thing and an emergency backup at best. It vertainly can't replace the new technology in dive computers--which are half the price of a Doxa for a high end model. It would be cool if Doxa released a totally new design of modern dive watch (with a logo of course!). I've seen scans of a prototype on the forum that were cool.

I agree with Joe--the reissues benefit from the latest advantages in mechanical watches and are a better bet overall for a true tool watch.

My best bet is to seek out a vintage US Divers, but they seem hard to come by these days.

Shawn
Sort of late posting to this one, but I wanted to think about it a bit before I did. At first I thought, "No way" not only would the current line be a tough sale to dive shop patrons, it would be a harder sale to dive shop owners. Not because DOXAs are traditional....traditional dive watches do sell in the dive retail venue.(look at what St. Moritz and Freestyle do in that setting)

What kills the current line, is price. Unless the shop owner was a WIS and just loved the DOXA line, they'd probably laugh a DOXA rep. right out of their store. Of course that's with the current line, but DOXA could revisit their past.....

What DOXA could do, is create an entry-level line, that was marketed to dive retailers. This line would be separate from the current, jewelry store line and possibly could be marketed under a sub brand of DOXA.

They could promote it themselves, but the most effective way would be to repeat history, and team up with a full line equipment manufacturer like Aqualung. While I'm not sure if Aqualung would see value in teaming up with DOXA again, it would be an avenue that might have possibility. They distribute Drager, Apeks and Suunto, so a DOXA team-up may be appealing to them.:think: (Of course, this may have already been done, and we just aren't privy to it;-))
 

·
Registered
Joined
·
122 Posts
Discussion Starter · #9 ·
I like the way you think! That idea could work. I have been to few shops that don't carry a line of dive watches.
 

·
Premium Member
Joined
·
5,733 Posts
I like the way you think! That idea could work. I have been to few shops that don't carry a line of dive watches.
Thanks KY, it could possibly work. It may not be the express ticket DOXA is looking for, but once they are well established in jewelry stores....I could see them returning to dive shops. That's where we could see a quartz DOXA that many are wanting.|>

You said that the shops you've been to, don't carry watches. It's funny and I guess it depends on the part of the country you're in, but almost every dive shop I've been to, carries either Freestyle, St. Moritz, or both.
 

·
Registered
Joined
·
122 Posts
Discussion Starter · #11 ·
Not sure how that came out, but I meant that I've been to only a few shops that did not carry watches. Mostly it seems that Freestyle is the popular brand around here.

I'm not a quartz fan in most cases, but I would like to get my hands on a US Divers quartz like the one above.
 

·
Moderator
Rolex / Tudor
Joined
·
14,596 Posts
I'm not a quartz fan in most cases, but I would like to get my hands on a US Divers quartz like the one above.
Let me just tell you from experience, now that Alasdair knows that you like one of is watches, he will tease you with it incessantly.:-d:-d:-d:-d:-d
 

·
Registered
Joined
·
3,030 Posts
Interesting thread chaps. Not sure if a return to dive shops would work anymore. Even if a shop carries 4 or 5 watches, that's an investment of around 10 grand. When I was learning to dive I wore my 300T reissue. No-one had heard of a Doxa, not even the older instructors and no-one wore a watch of any kind. Couple of people commented on the watch because of the orange dial and they thought the Nodeco bezel was cool but that was it. I know that the general feeling now seems to be a dive computer is all you need but some people still use a watch as a back up. I just don't think that a vast majority of people walking into a dive shop would be in the market for a 2000 dollar watch. Of course I'd love to be totally wrong on this and it would be sexier than a sexy thing to see the orange Doxas displayed in the cases along with the dive computers.

Pete
 

·
Premium Member
Joined
·
5,733 Posts
Not sure how that came out, but I meant that I've been to only a few shops that did not carry watches. Mostly it seems that Freestyle is the popular brand around here.

I'm not a quartz fan in most cases, but I would like to get my hands on a US Divers quartz like the one above.
OK, I've got it now. I just MIS-read your post.:-!

I also agree on quartz. Not typically my thing either but I would make an exception for an Aqualung.
 

·
Premium Member
Joined
·
5,733 Posts
Interesting thread chaps. Not sure if a return to dive shops would work anymore. Even if a shop carries 4 or 5 watches, that's an investment of around 10 grand. When I was learning to dive I wore my 300T reissue. No-one had heard of a Doxa, not even the older instructors and no-one wore a watch of any kind. Couple of people commented on the watch because of the orange dial and they thought the Nodeco bezel was cool but that was it. I know that the general feeling now seems to be a dive computer is all you need but some people still use a watch as a back up. I just don't think that a vast majority of people walking into a dive shop would be in the market for a 2000 dollar watch. Of course I'd love to be totally wrong on this and it would be sexier than a sexy thing to see the orange Doxas displayed in the cases along with the dive computers.

Pete
Doc,

Generally speaking, you're right. The current prices would keep DOXA out of most dive shops, but after thinking about it a little more....I'm sure there are some more affluent markets, where the line would be successful. Especially if the dive shop in question really promoted the brand. There are some dive shops that could probably sell Submariners, if they could get their hands on them.

I'm glad that DOXA is going retail in a conventional, jewelry-store type setting, but I don't think DOXA should limit themselves to that one venue. If there is a dive shop and the owner/management thinks the line would be successful w/ their clientele, then I see no reason why DOXA should not allow them to retail the line.

I'm with you...I'd LOVE to walk in a dive shop and see DOXAs in the case.:-!
 

·
Premium Member
Joined
·
5,733 Posts
Does anyone know yet where these retail stores will be? Or when they will be opening?
Chris
Chris, no idea as of yet. DOXA us being very tight lipped about where and when the new ADs will come into play. Of course there is Landmark Jewelers in Grand Cayman, if you're out that way and need a DOXA fix.
 

·
Registered
Joined
·
533 Posts
At my sis's wedding, I ran into a dude that manages the jeweler counter at a Florida dept. store. It shall go unnamed but if I dropped the name, everyone would recognize it.

I asked him about Doxa and I was surprised that #1 he had heard of them #2 had heard of the move to retail #3 thought that some were going to come his way. This may be bs though as one of the policy's of this chain is to carry "exclusive" models from the hight end manufactures. Don't know that Doxa rolls that way but you never know.

Bottom line, if this dude wasn't full of it, it will be nation wide. I guess we can only hope. :roll:

As far as dive shops, I don't think it would work. Most of the shops I've been into cater to the bottom dollar diver. I think diving, being that it is more accessible and safer now, has a much broader audience. As with anything when it goes "mainstream" the demographic shifts closer to what the general public. General public doesn't drop $2g's on a watch.

It would be cool though!:-!
 

·
Moderator
Rolex / Tudor
Joined
·
14,596 Posts
At my sis's wedding, I ran into a dude that manages the jeweler counter at a Florida dept. store. It shall go unnamed but if I dropped the name, everyone would recognize it.

I asked him about Doxa and I was surprised that #1 he had heard of them #2 had heard of the move to retail #3 thought that some were going to come his way. This may be bs though as one of the policy's of this chain is to carry "exclusive" models from the hight end manufactures. Don't know that Doxa rolls that way but you never know.

Bottom line, if this dude wasn't full of it, it will be nation wide. I guess we can only hope. :roll:

As far as dive shops, I don't think it would work. Most of the shops I've been into cater to the bottom dollar diver. I think diving, being that it is more accessible and safer now, has a much broader audience. As with anything when it goes "mainstream" the demographic shifts closer to what the general public. General public doesn't drop $2g's on a watch.

It would be cool though!:-!
Although I agree with you, there are some dive-shops that could possibly sell Doxas. There is a dive shop in the Cool Springs area of Nashville (Southside, down near Franklin----One of the nicer areas) that caters to the diver with a little more means. I always feel like the outsider when I go into this dive shop because it seems as if everyone in and out the door has money. This shop could carry Doxas, and sell them rather well:-!

On the other hand, we have all been in dive shops that carry just the least expensive dive gear. There is a dive shop within 30 minutes of my house that actually sells used dive gear that is so threadbare, I wouldn't even take it if it was given to me<|
 

·
Registered
Joined
·
78 Posts
Hi Subkrawler, Thanks for the info. Landmark was where I bought my fist sub. My wife and are are planning to go on a cruise soon and I'm trying to get Grand Cayman as a stop again. Don't think it's going to work though, I guess she knows why I'm pushing for it. Hopefully when they hit retail it will be in a store near me.
Chris
 
1 - 20 of 21 Posts
Top