Today was the inauguration day for the second edition of Dubai Watch Week.  We had an opportunity to visit four exhibitions as part of the program to celebrate the achievements of the watch industry through cultural and educational platforms.

The first exhibition was in the Dubai Mall, which is a destination in itself with an aquarium, a zoo, an ice skating ring, and several hundred shops to satisfy just about any need.  The exhibition is titled as 24 Hours in The Life of a Swiss Cuckoo Clock.  It puts a contemporary spin on this this iconic Swiss timekeeping emblem through 24 modern interpretations by students and staff at HEAD-Genève art school. The project involved participation from 18 Fashion, Jewelry and Accessories Bachelor’s and Master’s course students and Spaces & Communication Master’s course students, as well as six HEAD teachers.

The next exhibition is also in the Dubai mall spread over several large booths with the focus on retrospective display of significant timepieces through the ages.  The exhibition presents watches and clocks that are important from a historical or scientific point of view and illustrates how man, in constant search of greater precision, has continued to produce increasingly complex and beautiful objects.

With an educative aspect in mind, the exhibition is also designed to educate mall visitors on the story behind watchmakers and the tale of each brand. In addition, Fondation de la Haute Horlogerie (FHH) showcased historical pieces that help bring the displays to life.

The third exhibition focused on complications and movements.  The goal is to highlight the intricacies involved in the creation of various renowned horological movements such as tourbillons, perpetual calendars and chronographs. The exhibition provided brands like Akrivia, F.P. Journe, Chopard, Greubel Forsey, Ferdinand Berthoud, H. Moser, HYT, MB&F, Moritz Grossmann, and Romain Gauthier with the opportunity to showcase the extent of their complications to the visitors. Each brand presented their exceptional timepieces along with a sample of the complication and movements that best represents the brand. The aim of this exhibition is to give visitors a better understanding of the value of complications through each brand’s perspective.

Finally, Grand Prix d’Horlogerie de Genève” (GPHG) showcased the winners of the 2016 awards.  This was different from last year, when GPHG showcased the nominees in an exhibition, which I thought was even more interesting as I visitors selected their favorite in the nominated category.

For more information on GPHG and to view the preselected watches, please visit

The day ended on a high note with a reception celebrating the second edition of the DWW.

The event was attended by Dubai VIPs, watchmakers, journalists, and industry representatives.  There were engaging discussions on current affairs in the watch industry and importance of the Middle East market.

Photo credit: Scott Sitkiewitz