I'm quite sure the matter would never have come up. My parents bought nice watches in the 70's, albeit Rolex. I never heard the word/concept uttered when I first started buying nicer watches in the '80s. That said, I'm sure was some other marketing fallacy that makers used to promote their fancy watches; I just don't remember it. <winks>:think: If we could transport this forum back 60 years, I wonder if the same would have been said about
All the best.
The past is a ghost, the future a dream and all we ever have is now.
- Bill Cosby