Nick's answer:
"That is certainly a fair point. But this is just the beginning. As demand calls for it, I am happy to add more colors to the mix, and I'm happy to work with those that have ordered any multi-packs. But my very custom elastic does in fact come at great manufacturing cost. And not to mention the new hardware (also unlocked at each level), which requires CAD programming, mold making, production, and plating fees. All of which I cannot do without enough funding to keep the lights on out here in CA."
Envoyé de mon SM-G965F en utilisant Tapatalk
Thanks for reaching out, you are really helping this effort.
If all Nick sold were 26mm straps, and if this were a new business for him, I would better accept his response. As written, his response implies that he cannot sell ANY 26mm straps unless they are pre-ordered - and in enough quantity to justify each style/color choice. That's a safe strategy for a start-up, but Nick is trying to grow an existing business.
In most expanding businesses, you use the profits from existing sales (presumably Nick has a lot of business with his straps in other sizes based on the plethora of strap colors and hardware options already available) to fund investment in new raw materials (i.e. strap material and hardware) to support expected future sales of new products - in this case the 26mm straps. It doesn't make sense to make all future new product sales contingent on a pre-determined minimum quantity of pre-orders. As the situation stands now, If a potential customer goes to Nick's site to order a Tan 26mm strap, they would find it is unavailable. The same for any other 26mm strap other than black.
Nick has undoubtedly gained a lot of new potential customer exposure through the 26mm strap pre-order campaign, but he is losing a lot of potential business by not investing - up front - in 26mm strap material (funded now not only by profits from sales of existing products in other sizes/colors, but by a hefty success (US$2214) with the pre-order campaign).
Anyway, this is beyond the topic of this thread. Thanks again for your efforts and I will discuss with Nick to see what, if anything, we can do.
HTH