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Ferragamo Timepieces Makes time to Help Inner-City

Children at The 52nd Street Project's Like Clockwork Gala
On May 7, Ferragamo Timepieces joined an illustrious list of supporters at the famed 52nd Street Project's annual gala to help raise money to improve literacy, a sense of self-worth and appreciation for the arts among New York's inner-city children.Since 1981, The 52nd Street Project has been dedicated to improving the quality of life for children living in Manhattan's Hell's Kitchen neighborhood by giving them the experience of personal achievement through writing and performing original plays. With the support of New York's theater community, this groundbreaking program has helped children flourish in the heart of a tough neighborhood by providing a mentored forum where they can create their own plays, poems, drawings and photographs.Like Clockwork, the theme for the 2012 Party Time Benefit, held at Soho's trendy Tribeca Rooftop, provided the perfect venue for Ferragamo Timepieces to show their support for The 52nd Street Project by donating one of their fabulous watches for auction. Since the dress code for this festive event was "wear a watch," Ferragamo's participation was quite timely.
Telly Leung, Paul Ziff, Lindsay Mendez and
Lin-Manuel Miranda at 52nd Street Project Gala

The 52nd Street Project has already produced over 1,000 plays involving over 1,500 children and theater artists. With support from Ferragamo Timepieces and many others, The 52nd Street Project can continue to encourage inner city children to draw upon their own experiences and tap into the qualities that make them unique. According to Paul Ziff, President of Ferragamo Timepieces for the US and Caribbean, "Helping children develop their self-esteem and providing them with a positive environment can be just the catalyst they need to reach their potential as young adults and beyond."​
Paul Ziff with Project Kids, Edwin Rodriguez and Richard Brea

Salvatore Ferragamo perfected the art of the shoe. For many years, the company has been a proud supporter of all the arts and is currently sponsoring an exhibition of Leonardo da Vinci's work at the Louvre in Paris. With its support of The 52nd Street Project, Ferragamo Timepieces is continuing a company tradition of encouraging creativity and imagination wherever it can be found.

About Ferragamo Timepieces
The Ferragamo Timepieces collection draws on original styling to express iconic features in the Ferragamo tradition like the gancino, and merge them with other recurrent Brand themes including a creative use of color, contrasting combinations of unusual and sophisticated materials, experimentation with shape and volume, and the finest detailing. Paul Ziff is Ferragamo President at Gevril Group, sole US and Caribbean distributor for Ferragamo Timepieces.

About Gevril Group

Directed by company founder and long-time creative force in the watch business, Samuel Friedmann, Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Source: Luxury, Fashion and Designer Watch Brand News | Gevril Group
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