I'd vote Sea-Gull or Swatch Body and Soul. You can find the Sea-Gull via the internet.
Though, in Fossil's defense, they have purchased/revived Zodiac and even post links to refurbished vintage Zodiacs on their website, so they are trying to be a little more serious about their watches.
Fossil has owned Zodiac for 15 years, and they are just now getting around to treating it like a watch company label. But better late than never, and I'm glad to see them recreating some of the great Zodiac watches of old, and at a reasonable price. They have competent manufacture movements (which Zodiacs never had) and I think they are fairly priced. I've been tempted by a couple of the remakes.
Fossil is an American company that makes watches all over the world, including in Switzerland, so asking about Fossil is a bit like asking about Swatch. They are also similar to Swatch in that their budget line is their namesake. They hit all the lower price points, and their cheapest watches look that way while their better watches compare favorably with the competition. None of their watches are really junk, and none of them are overpriced by a factor of ten so that they can be sold at a huge discount. If I compare a Michele ladies watch against, say, a heavily discounted Ebel that sells at the same price, the difference in retail price point really glows in the dark. But that doesn't mean the Michelle is bad, or even overpriced.
Yes, Fossil makes a lot of label watches, not all of which are terrible. Movado does the same thing. It must be an American thing, but Movado or Fossil can sell reasonably well-made Asian watches with Hugo Boss or Emporio Armani on them for really not very much money, and they'll work for as long as their owners are interested in owning them. And both Fossil and Movado make much of their money on those brands. Both are profitable and maintain a reasonable turnover, and both are real watch companies, so one shouldn't be too hard on them. Lots of very good Swiss companies have in their history made house-label watches for big jewelry stores. Even Sears had their Tradition label, which was made by various Swiss contractor, and pretty well-made at that.
One could do a lot worse than Fossil. But one could also do as well and have more from which to choose.
Fossil has outlet stores in the U.S. where they sell their cheaper models, by the way. Call around to them if there's one you have in mind, before paying retail for it.
Rick "who does not own a Fossil" Denney