On most Chrono Fossils, if you pull the crown out one position and press the "Start" button for the chrono, it will advance the seconds counter one click. Do this until it gets to the "0" mark and push the crown back in. Viola, it now re-centers when you use it. For years, my chrono was off by one second and it left a bad taste in my mouth. I felt like the whole watch was now junk. I found this feature totally by accident one day when I had the crown out setting the time. I promptly did a facepalm and now feel better about the watch, lol. It's going on 12 years old and in that time, Fossil has replaced my movement once and the crystal once. They also swapped out my battery. All of this and I paid only 18 bucks (movement was under warranty, the 18$ covered shipping, new battery and new crystal). I'd say they make good watches for the money provided you don't pay more than 100 bucks. I was impressed with their customer service, so I'd rate them pretty highly for a fashion brand....
I thought everyone here knew about this. Even if you fiddle with the [start/stop] and [reset] buttons, you will find out how to manually set the dials to zero. How else would one operate the chronograph functions of a watch?
Anyway, I have a Fossil watch that I bought because I liked the way it looked. I saw a picture of it and it looked old and beat up, it had a blue dial face and a button/crown that was on the right diagonal end rather than on the right. I don't have a camera with me right now, but here's a picture of it:
This picture is misleading, as it doesn't have that yellowish tint, it is a straight scuffed metallic finish. The wrist band is nothing to write home about; it began to crease and crack on the very first day I wore it. Still, I really dig the look of it. The watch was 100 bucks - way too much for it, but I'd definitely buy it again because
I really dig the look of it. Also, Fossil makes a buncha other designer/fashion brands, so, technically, I own a lot of Fossil watches in the $200-400 range (i.e., Burberry, Emporio Armani, S+arck). Are they quality? Hm. I'm wearing a Emporio Armani watch right now and it seems to get scratches on the case if you breathe on it wrong. I've had to take it to a watch repairman to buff out the scratches every so often.