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“It’s time to give the leopard back its spots”

To launch its African Dream collection of ladies timepieces with striking leopard and giraffe print bezels, Gc is to hold a special “American auction” in which 250 numbered limited and signed prints by wildlife artist Stella Mays will serve as “raffle tickets” to win a specially commissioned work of art called “African Drama”. This stunning pastel creation depicts a magnificent leopard in the savannah heat, with in the distance a heard of fleeing wildebeest. All proceeds from this auction will go to the David Shepherd Wildlife Foundation (DSWF), a small non-profit making charity supported by artists for the conservation of wildlife around the world.

The Gc advertising campaign “Moments of Smart Luxury - Realise your Dream” is all about REAL people living REAL dreams. To promote the African Dream collection, Gc has chosen a young rising star artistic talent from the UK, Stella Mays. She, like many wildlife artists, has joined forces with the unique David Shepherd Wildlife Foundation (DSWF) to make a real difference in conservation through raising funds from their creations.

This is a perfect fit for the Gc brand. With the launch of its African Dream Collection‎, Gc will also be borrowing the animal's greatest gift to us... the beauty of its coat. For CEO Cindy Livingston, "It's time to give the leopard back its spots". We are inviting all of our brand's distributors and retail partners to be truly part of the Gc African Dream story by purchasing one or more of the numbered prints limited edition prints signed in person by Stella Mays, with a chance of winning the original commissioned work.

The draw will take place at the Gc booth at Baselworld on Saturday 29[SUP]th[/SUP] in the presence of the artist.

Gc is a Swiss Made statement brand whose signature “Smart Luxury” stands for the brand’s commitment to provide quality Swiss Made timepieces and luxury products for men and women through the choice of their materials and design, all at a surprisingly accessible price point. Gc watches are produced and distributed by Sequel AG, a Timex Group company. Founded in 2007, Sequel AG, is a Swiss company headquartered in Zug, Switzerland, with satellite offices in London, Paris, Hong Kong, Toronto and Norwalk, Connecticut. Sequel AG is a member of the Federation of the Swiss Watch Industry FH. A 15-year licensing agreement gives Sequel AG the exclusive distribution rights for Gc watches worldwide. Sequel AG distributes Gc Watches in over 70 countries worldwide through a network of 60 distributors and 5,000 retail outlets, including Gc boutiques. Gc Watches -

About Stella
Stella Mays is a self-taught artist specialising in pastel works of wildlife imagery. She is based in the UK where she works out of her home studio in the picturesque village of Hebden Bridge in Yorkshire. An associate member of the New York Society of Animal Artists, Stella can truly be seen as a rising star in her chosen field. She has won a number of awards for her art including Wildlife Artist of the Year for Wildlife magazine in 2005 and BBC Wildlife artist of the year overall winner and winner of two categories “Endangered wildlife” and “British wildlife” in 2011. In 2012 she was the winner of the Wildlife in Action category of the DSWF wildlife artist of the year and was overall wildlife of the year runner up in 2013. Her work is displayed in a number of galleries around the UK and held in private collections in Canada, the USA and the UK.

About DSWF -
The David Shepherd Wildlife Foundation (DSWF) was founded in 1984 by internationally acclaimed wildlife artist David Shepherd CBE. A small flexible organisation, uniquely positioned in that it is created and supported by artists, it responds promptly to conservation threats by supporting trusted, reputable individuals and organisations operating in the field. The organisation supports a range of innovative, vital and far-reaching projects throughout Africa and Asia, achieving real results for wildlife survival, through working with government bodies to establish conservation laws and regulations, funding anti-poaching, conservation and alternative livelihood programmes and educating young people and wildlife “consumers”.

"Since time immemorial, one species became extinct every century. Today, one becomes extinct every hour. People have slaughtered 98% of the world's black rhinos… wiped out more than half of Africa's elephants and three sub-species of tiger have disappeared forever. We need your help today - tomorrow will be too late." David Shepherd CBE FRSA
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