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Discussion Starter #1
Interested to hear your thoughts about where these two brands stand in relation to eachother. They both make stunning watches. Is one more desirable than the other in terms of craftmanship, movement, and reliability?
 

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This is how I look at it -

Zenith
Strengths:
1. History of supplying high-quality movements to many other watch companies and great heritage with respect to movements
2. The cal. 400 El Primero, enough said
3. All their movements are inhouse, and pretty much all have proved their reliability and accuracy over a number of years.
4. The legendary cal. 135
5. Considering the quality and heritage that you get along with the purchase of a Zenith, I'd say it is great value for money.
Weaknesses:
1. I do not like a lot of their current designs, however, this may be purely subjective.
2. They haven't shown a whole lot of activity with the production of new calibers and interesting designs the last few years, hopefully that will change soon.

Glashutte Original
Strengths:
1. There is a lot of activity with respect to new calibers, product lines and designs. Many of their watches have an "old world" charm without giving anything away with respect to movement innovation and materials technology.
2. A lot of their designs are very classic/timeless and some distinctive designs as well.
3. A lot of research and development with regards new movements, case materials, etc. ... they're definitely on their way up.
4. It seems like they have built a wider product range in a relatively short span of time (as compared to Zenith), also a lot of base calibers they can base new movements on.
Weaknesses:
1. They don't have the tried and tested calibers that Zenith has, only time will tell how reliable/durable/accurate their inhouse calibers are.
2. I see a definite price creep ... this could reflect improvement increments in R&D, quality, innovation, materials used, etc. but I think they'll slowly price themselves to a level above Zenith.

These are just my impressions from what I read and see ...
 

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Discussion Starter #4
v76 - thank you for your highly informative post! And Watchbreath, thanks for weiging in.
 

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While GO was recently reconstituted not too long after the fall of the wall, Zenith has been making the El Primero and many other in-house movements for years. I'd say they're roughly equal.
 

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i give the edge to zenith based on its history and the # of brands that used their movements.
plus the port royal just kicks tail!
 

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Apples and oranges in my book.

Zenith is very much a heritage maker which has been in continuous production since 1865. Being in continuous production, they have established lines and models with decades of investment in market position and they are oriented to extending their existing market positions. They produce a wide range of variety within their product lines.

GO is a reconstituted company/brand with a distant and less significant heritage than Zenith. As such, GO is more like a new maker, establishing new lines and models. Their product line is much more boutique and narrower than Zenith's. They have used a wide range of movements, some built off of ETA movements, as they have built up their in-house movements.

In my opinion, GO ends up being much more exciting, but it is unclear how they will be seen across decades and centuries. OTOH, Zenith's position is significant in watchmaking history and well established, and it will take much ill fortune for it to ever be anything less.

The unseen piece is what Swatch will do with both these companies as they rationalize their holdings. As a wider known brand, it is likely that Zenith will be a more mainstream brand oriented towards higher volumes, while GO will be positioned more as a boutique brand with a narrower lower volume product range.

Of course, apples and oranges is exactly what Swatch wants, a watch for every taste.
 

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great points but zenith is part of lv group with tag.
i met a gentleman at a high end ad in baltimore who stated rather candidly that go is an a lange & sohne wannabe and owes its success to marketing the glashutte local name.
 

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I give the nod to ...

GO. I've owned several and while they have not been around as long as Zenith their in house movements are extremely reliable and robust. They also continue to develop new and improved movements with useful advances. I'm especially impressed with their Chronometer which when setting the time brings both the seconds and minute hands to proper position. GO also excels in finish of their cases. Movement finishing in general is superior to Zenith. Of course both companies have extensive lineups and model for model variations exist. Many of Zenith higher end pieces also are finished extremely well. But for the entry level models I feel GO is superior.
 

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Discussion Starter #12
Re: I give the nod to ...

Thanks to all for your helpful comments. So if LV group is Zeniths "parent." Does GO have a parent, or is it independent?
 

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Re: I give the nod to ...

Thanks to all for your helpful comments. So if LV group is Zeniths "parent." Does GO have a parent, or is it independent?
LVMH Luxury Group owns Zenith and the Swatch Group owns GO.
 

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I am partial to GO's, but do not have one. Zenith I respect, I do not care for their designs so much. I would not kick a GO out of bed...
 

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Discussion Starter #16
great points but zenith is part of lv group with tag.
i met a gentleman at a high end ad in baltimore who stated rather candidly that go is an a lange & sohne wannabe and owes its success to marketing the glashutte local name.
What are the main differences between AL&S and GO? From the Langes and GO's I have seen, many of their dials look very similar.
 

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What are the main differences between AL&S and GO? From the Langes and GO's I have seen, many of their dials look very similar.
and there in lies the point. those dials were conceived by the designers at a lange that creates their pieces in glashutte, germany. a lange creates manual wind movements while go's are generally automatics.
glashutte original is a swiss company that made its location in germany to take advantage of the name. go makes a fine watch, however as you so deftly noticed they owe many of their styling cues to a lange.
 

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GO was a german watch company founded in 94 that almost went bankrupt, when Swatch bought them. Zenith has a big jump over GO on history, I would take the Zenith, but would also take a GO if price was right!!!
 

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I am partial to GO's, but do not have one. Zenith I respect, I do not care for their designs so much. I would not kick a GO out of bed...
+1 :-!

And on a side note. The best thread on WUS in the last 6 months.
 
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Discussion Starter #20
GO was a german watch company founded in 94 that almost went bankrupt, when Swatch bought them. Zenith has a big jump over GO on history, I would take the Zenith, but would also take a GO if price was right!!!
I was almost sure GO website said founded in the 1800s. You can't mean 1994?
 
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