November 15th 2017, the worlds first Grand Seiko Boutique opened it's doors in Beverly Hills, CA on the world famous Rodeo Drive. This is, as mentioned, a Grand Seiko Boutique, so no other Seiko lines are shown in this location (though select models may be stocked or available for order). This location helps celebrate the independence of Grand Seiko as a brand, to showcase the largest collection of Grand Seiko available in one location. This boutique also showcases many models that are not available in the United States, selling them as Boutique exclusive, or GS Boutique exclusives in the USA. If you are in the area, I highly recommend checking it out. It's a beautiful store, has a lovely private showing salon and over 80 different styles of Grand Seiko.
Grand Seiko Boutique
439 1/2 Rodeo Drive
Beverly Hills, CA 90210
The inauguration ceremony, hosted by the President and COO of Seiko Watch Corporation, Shuji Takahashi, was held in the presence of the Consul General of Japan in Los Angeles, Mr. Akira Chiba, and the Mayor of Beverly Hills, Ms. Lili Bosse.
Please see the press release HERE
The grand opening celebration was incredible, with the festivities starting at the boutique itself for the ribbon cutting, traditional kagami-biraki (sake barrel breaking) ceremony, speeches, a Spring Drive master watchmaker demonstration and food by chef Nobu Matsuhisa. A live performance of traditional Japanese koto string instrument also took place, as well as a Japanese calligraphy artist who provided guests their own souvenir to take home. Within minutes of opening it's doors, guests also raced to make the first purchase in this new location. It was truly an incredible evening.
After the celebration at the boutique, the party shifted to a private club where a live koto musician and jazz band performed. There was also a special Japanese whisky tasting and private showing of the new Hi-Beat GMT "Peacock" Limited Edition SBGJ227.
I hope you enjoy the pictures from the event below!
Thanks for reading!
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