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I just saw this on their Facebook / YouTube:

Spring novelty classic 37

The model Klassik 37 is a classic and elegant watch for watch lovers and lovers with narrow wrist, who attach importance to classic shapes without having to give up suitability for everyday life.

The dial is the face of a watch. In terms of design and construction, we have therefore placed very special importance to a high-quality design. From the palette of possible shades of blue, we have chosen this blue tone in an elaborate design process, which reminds a little bit of ultramarine blue.

In the version "BLACK" only one galvanic black sheet with a subtle shine was considered for us - because galvanic black dials are, so to speak, the royal class of the dial design.

Both dials have a circular deepening in the center of the dial, which gives the plastic effect of the reduced dial design an additional elegance.

The model Klassik 37 is available in two dial versions:

Klassik37 blue - with sporty blue dial

Klassik37 black - with elegant black galvanized dial.
Watch Analog watch Watch accessory Fashion accessory Strap

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Watch Analog watch Fashion accessory Blue Watch accessory

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More details on their website for the Klassik 37 - https://www.guinand-uhren.de/klassik-37/klassik-37.html

They also did a hands-on unveiling on their YouTube which is how I found it -

Thoughts? I like it. I'm a sucker for blue dials so I really like the simple blue dial. Very neat.
 

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Agreed - that watch is vintage inspired with the coin edge bezel and those hands (name escapes me) so a no date would be more in line with the design cue.

However, if there has to be a date window, I find the date window at 6 is the least disruptive to a dial's design aesthetic.

A no date version would have made this watch so much better, imo.
 
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