Just tried to order a watch from them - no luck. But - got lots of warning signs, so I did a little research.
(I've been burned once before by one of those New York luxury-goods dealers, and now know how they work. Great prices -- but just TRY to return something, sucka.)
Their address is a UPS store which offers rental mailboxes - so good luck, JCKolNturn, visiting their office. Their website registration is similarly masked. Many people have complained about incredibly difficult returns, failure to repair, refusal to accept a return of incorrect merchandise, etc. Others have suggested that many of the "glowing" reviews have been (ahem) planted. I have no opinion on whether that's true or not - just repeating what I read.
JomaShop.com is owned, as far as I can tell, by Zuckers Gifts, of 151 W. 26th St. (Source: NY County District Attorney). Zuckers seems to be run by Marvin E. Sternberg and/or his sons, Joseph and Mark (figure out where "JoMa" comes from...?). Look up the public company "Moyco", and/or use zabasearch.com on their names.
I wouldn't buy a stick of butter from these guys - but that's just me, exercising my right of free speech. ;-) If you need to hide who you are -- you're probably doing it for a reason.