La Chaux-de-Fonds, October 2012 – HAUTLENCE is pleased to announce the acquisition of all HAUTLENCE SA shares by family-run holding company MELB Holding.
MELB Holding targets investments in the Luxury and Med tech sectors. In the Luxury sector, its aim is to create synergies around platforms to be developed, in terms of distribution and brand management, both for and along side independent players. The brand will continue to develop in this direction, strengthening and securing existing investments in order to ensure it stays on track with its ambitions for the future.
Since its creation in late September 2004, HAUTLENCE has developed a range of products which are both recognised and prized by connoisseurs. By reviewing its distribution strategy in order to develop a healthy network of sales outlets and continuing to develop innovative products such as the calibre HL2.0, the brand has demonstrated its commitment to long-term growth.
Georges-Henri Meylan, MELB Holding – Chairman of the Board of Directors at HAUTLENCE SA:
The Board of Directors is made up of renowned experts in the sector: Bill Muirhead Managing Director of MELB Holding, brings strategic, administrative and financial expertise, while Bruno Moutarlier specializes in products and industrialization, and President Georges-Henri Meylan has forged numerous links with the distribution network and key partners in order to identify the optimal strategy for building a strong brand in the watchmaking sector.We are delighted to be able to offer HAUTLENCE the benefit of our experience, our network and our passion, and we will beworking continuously with their team to develop their resources and enable this promising brand to achieve the success it deserves.
Guillaume Tetu, Co-founder and Managing Director of HAUTLENCE SA:
The group of long-standing shareholders to which I belong has entered a new phase in the life of the company - a phase which should consolidate the brand's credibility and renown and ensure its long-term development. Consequently, the acquisition of capital by a group of friends that has already been instrumental in creating a prestige brand represents the best opportunity for the brand to safeguard its future development.
PROMISING INITIAL RESULTS
LA CHAUX-DE-FONDS, November 2012 – Following its acquisition by MELB Holding SA, the Neuchâtel watch brand HAUTLENCE – known and celebrated for its innovative approach to displaying the time – has achieved very positive first results and is all set for a promising future.
Owned entirely by Georges-Henri Meylan's family holding company and led by Bill Muirhead, MELB Holding SA acquired HAUTLENCE (see attached press release and photo) in March with very clear objectives in mind: to revitalise and redevelop the brand. The shareholders' knowledge of watchmaking culture, their experience and network, combined with the intensive work carried out by Guillaume Tetu, Co-Founder and CEO of the brand, and his team, ensured that a clear strategy could be quickly defined and a medium-term vision put in place. This combination of strengths proved a rapid success. HAUTLENCE has already opened two highly prestigious points of sale: Westime in Los Angeles and Seddiqi in Dubai.
This dynamic was also behind the launch of a new collection this autumn, Avant-Garde HL[SUP]RS[/SUP]. A sleek, powerful line born of an alchemy of contemporary universes, largely taking its inspiration from the curves and aesthetic codes of avant garde design. This achievement will be followed in 2013 with other launches, the first of which will be unveiled during the GTE (Geneva Time Exhibition) which HAUTLENCE will attend between the 20th and 24th January (open from 10:00 – 19:00), at Bâtiment des Forces Motrices, in the heart of Geneva.