50 years old, CEO of a good company. Loves good watches and already owns around 5 nice pieces. He is now looking for a new piece and i'm here to help which one. I can easily pick something in up to 1000 eur range, but he is looking something up to 10.000 eur range. What watch would you recommend to him? Something with good story, mechanics,...? And case MUST be at least 42mm. I told him as a watch lover, he should have at least one Rolex...but i don't see why is this brand so popular.