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Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site owner"

Hello fellow watch aficionados

currently I'm finishing my Master in Marketing in Madrid and I'm conducting a research about a watch brand. I'm researching what the brand is about, is communicating, its positioning etc. The second part is to understand the consumer perceptions regarding the brand, that's where I need you guys! I you have an affection with watches and marketing, then it can be even fun!! Haha

I would appreciate it a lot if you would be so kind to help met out with this short questionnaire (It won't take longer than 5 minutes, I promise).

Here you can find the link to the questionnaire: Survey + Questionnaire + Research + Panel = thesistools.com


Thanks a lot for your help!!

Regards,

Mark Bender

"approved by Ernie Romers, site owner"
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

+2
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done

I assume we would be under the "Extreme user" group in research term :)
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Just a heads up, the title of the survey is "breitling brand examination". You then ask "this logo... with a B.... what brand is it?" and for the last question you straight up ask "do you own a breitling?"

I don't think you'll be getting very accurate results for the logo question.
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done as well.
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done ... Good luck with your Master Degree in Marketing ... I have one myself!
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done. It was difficult though to answer the question ''What is your favorite watch brand'' and to be able to choose only 1 answer... :)
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Please post results here.
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done

The slogan question should probably come first.

Good luck with your degree!
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

I didn't see a logo...But from your description I assumed it was a Breitling.
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done, good luck with your thesis!
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done. MBA here. Good luck!
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done.

Though must admit that such surveys don't seem too useful to me.
 

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Discussion Starter #17
Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Thanks guys!! you are really helping me a lot!! I got such a great input from you! already 260 respondents! Thanks again..

Regards,

Mark
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done. (I would also note that the question about brand recognition from the logo seemed obvious based on the subsequent questions, and I think the "which brands come to mind" question should be open-ended at least at first, because otherwise you're priming us. Maybe you can't do that with the thesis tools software, but it seemed problematic to me).

Good luck to you!
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done.
 

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Re: Help Needed! Questionnaire About a Watch Brand and Marketing "approved by Ernie Romers, site own

Done
 
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