[top-quark]

Actually, not a bad effort. Hermes are a high-end luxury brand, I would say, and whatever talent Franck Muller possessed has largely gone up his nose.

 

[top-quark]

Quasi- and entry-level luxury is a hard place to be. $5k-or-therabouts+ is not hurting too much and brands that sell to enthusiasts (your Sinn / Damasko level) will still be able to sell to enthusiasts. Entry-level luxury is problematic, however: once you've made the mental hurdle to spend $1k on a watch it's not a big step to spend $5k,

Interestingly, the Swatch lower end is repositioning itself in the enthusiast segment. The Longines Skin Diver is a watch-nerd watch, not a mainstream one. Likewise Rado Captain Cook. Coronageddon will result in major market corrections, While Baume & Mercier allow Richemont to fight against the lower echelons of Swatch Group, is that a fight they want to have? Or will they be better off starting at Cartier?