[Crisker]

The problem with these kinds of rankings is the category description. This is similar to the issue that vexed Wittgenstein to no end in his famous musings on "games."

With this in mind, it blows my mind that Seiko, Citizen, Casio and Orient are relegated to the lowest tier of "Consumer."

These brands (excepting Casio and Orient) have offerings that blow straight up through "Enthusiast" into "Quasi-Luxury" and beyond.

In the end, all these categorizations, rankings, and pigeon-holing efforts get us nowhere.

For the WUS community at least, I'd like to think that each watch is taken on its merits, brand be damned.

For major brands that transgress tiers, each watch should be taken on its own and not pigeon-holed.

Each watch needs to be considered on its own.

 

[dbostedo]

What are the criteria? How were they applied?

 

[Wrist Hardware]

Seiko is more than just a consumer brand IMO

 

[Wandering_Watcher10]

This is good work, I think. I would move Tissot up a rank and get Epos and Tourby some love.

 

[Mediocre]

I am not going to nitpick it....because selfishly it serves my mishmash of watches well LOL

Godfrey

Nitpicking because I am bored

I would probably swap Tutima and Bell & Ross.

Where would you place Muhle Glashutte?

 

[Choice18]

I agree that this list is heavily influenced based on a price range but still very solid. Just small things I would say differently:

1. Tissot, Mido, Hamilton, and Certina should be at the same tier. Just like Longines, Rado, and Union.
2. Rolex needs to find their spot and it's not higher.

 

[Tickclic]

In order to curtail conflict,each of us can tweak this list as they see fit.
Everyone is a happy winner that way.
"Living document" is right.

 

[Mediocre]

What are the criteria? How were they applied?

I envisioned a hand-drawn chalk grid on a wall with wet spaghetti thrown to note values, speckled with breaks every 20 minutes for shots of limoncello and scones

In my mind it was as awesome as it sounds

 

[IllCommunication]

I must be missing something, but I think Blancpain belongs back with Omega.

you are. Blancpain is a clear clear level higher than Omega. They handmake a lot of parts and pieces and hand finish many. Omegas arent really in that game (with a few exceptions). Blancpain is correct there, I would argue Rolex belongs with Omega though.

 

[Rk1972]

Got say I agree with the done buddy pricing comment above. Blancpin is now Swatch so meh. Still cool but I can honestly think of a few Seikos I’d rather own. Is this an ad for Vincero? Lol

 

[desc82]

The problem with these kinds of rankings is the category description. This is similar to the issue that vexed Wittgenstein to no end in his famous musings on "games."

With this in mind, it blows my mind that Seiko, Citizen, Casio and Orient are relegated to the lowest tier of "Consumer."

These brands (excepting Casio and Orient) have offerings that blow straight up through "Enthusiast" into "Quasi-Luxury" and beyond.

In the end, all these categorizations, rankings, and pigeon-holing efforts get us nowhere.

For the WUS community at least, I'd like to think that each watch is taken on its merits, brand be damned.

For major brands that transgress tiers, each watch should be taken on its own and not pigeon-holed.

Each watch needs to be considered on its own.

Couldn't agree more. It would not be fair to put these four brands along with fashion watches. Price apart.

 

[EllipticEquations]

I appreciate the effort you put into this. But to be honest the high-end luxury and ultra luxury are quite laughable...

 

[SeizeTheMeans]

Just glad to see Glycine get mentioned at all.

 

[The Dark Knight]

So there was a watch hierarchy thread going round on the board right now and everyone can agree that it was pretty freaking bad in how it ranked watch brands.
There has always been this one graphic from a blog (link HERE) that I thought ranked watches very well but it was missing a lot of brands we talk about around here. So I updated that graphic and tweaked a few of the rankings I thought were a little off. I tried to be as objective as possible, but there were a few placings that I felt were borderline. EDIT - bumped Tissot from "Enthusiast" to "Consumer".
So here it is (comments welcome):

View attachment 15774786

Not familiar with all these brands. I do feel like Rolex belongs more with Omega, Cartier, and Grand Seiko than JLC, Blancpain, and Glashutte.

Overall looks good, great effort.

 

[execservicega]

You absolutely nailed it with Vincero.

Do you like Vincero? Ive been thinking of trying them out, with at least one watch....

 

[KOwatch]

Fixed it for you:

 

[JPa]

Always a good way to start a barfight.
Anyway...which Seiko line? Sport 5? Seiko? Prospex? Prospex LX? Sub-lines are going to complicate matters.
This would probably work better as a continuum with a zone between the categories..

Seiko should probably be listed in the lower three categories because the seiko 5, sarx line, and marine masters can't be categorized together

 

[Morgs65]

So, I'm merely an enthusiast. LOL

 

[sdiver68]

Overall, solid effort!

 

[Earthjade]

I agree that this list is heavily influenced based on a price range but still very solid. Just small things I would say differently:

1. Tissot, Mido, Hamilton, and Certina should be at the same tier. Just like Longines, Rado, and Union.
2. Rolex needs to find their spot and it's not higher.

This is a good point, since Swatch sees Tissot, Mido, Hamilton and Certina at the same general level but their distribution and treatment varies depending on the market Swatch sells into.
However, I believe that Tissot has a broader consumer reach than the other three globally, and more choices for females, which makes them more of a consumer brand than an enthusiast one. It's weird, because "consumer" does not mean it is below "enthusiast". They are just aiming at different markets (although I acknowledge all these brands aim for a broad consumer market, Tissot has the widest reach). and actually, the ranking between those four brands in terms of general price is:

1. Mido
2. Hamilton
3. Certina
4. Tissot

And the enthusiast category is just that - aimed at watch hobbiests and specialist hobby watches in general. Their price range is all the way from consumer to about entry-level luxury. It's not a strict pyramid.