My wife's and my taste differs a little bit. How do you and your significant other's watches pair up?
Sounds familiar. I'd like to buy my wife a zinger but she prefers more modest and unfussy options. I suppose I should be grateful that she's not OTT.I thought the DJ was the be all and end all of watches but my SO at the time had other ideas and picked a Rotary out For herself.
Diamonds are the biggest marketing deception of the last century. They're as commonplace as beans but have had an entire industry built around them to give the impression of luxury.My ex was into diamonds - a Rolex would have been a far cheaper option.
I know how common diamonds are but try telling that to someone who has the DJ marked down as “ugly”Diamonds are the biggest marketing deception of the last century. They're as commonplace as beans but have had an entire industry built around them to give the impression of luxury.
While it's true that a lot of expertise goes into selecting, cutting and polishing the better ones, the basic substance itself is pretty much worthless. That's why we find diamonds everywhere and in everything. Pure 24K gold is far, far, rarer, as are stones such as sapphire and Tanzanite. Diamonds, though? No.
My wife understands all this but even then says that a diamond engagement ring was de rigeur. Why? "Tradition."
That's what sustains a lot of the luxury market from jewellery to watches: layers and layers of marketing that creates a fog of illusions that buyers are happy to lose themselves in. We are so complicit in this deception that people will stand up and defend brands because when a brand (or product) has the veil pulled away they feel that they themselves are being denuded.