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watchuseek.com Managing Editor
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Hong Kong Watch Fair – Memorigin

Watchuseek sat down with Memorigin Founder & CEO, William Shum to discuss his latest projects. William enthusiastically stated the Memoirgin brand recognition is growing every year, however he wanted the younger generation to begin appreciating watches and watchmaking. Hence, he came up with an idea to tie up Memorigin watches with popular movies and super heroes, like Batman, Superman, Ironman, and Captain America. He also stated that superheroes have a positive image for this generation, which sends the right message with this superhero tie-in.

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