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Discussion Starter · #1 · (Edited)
Brands created and used by jewellery stores, department stores, mail order companies or similar. Many thanks to those who contributed information. If you want to add a brand, simply reply to this post - I will then edit this original post to include the information and delete yours so that this stays as a single post rather than becoming a confusing thread. OK?

A & C
- Angus and Coote, Jewellers, Sydney Australia

Angus & Coote
- Angus and Coote, Jewellers, Sydney Australia

Bailey, Banks & Biddle - in Washington DC USA

Baylor - Zales jewellers, Texas USA.

Zale Corporation -- Company History

Benson, JW - jeweller, London, UK (note - originally a manufacturer)

Bigelow, Kennard & Co. - jeweler in Boston, USA (1830-1972)

Birks (Henry) & Sons - Jeweler, Canada

Boodles - Jewellers, Liverpool UK.

Bravingtons - Jewellers, specialising in watches for military men, UK

Bravington the Jewellers

Breguette, Paul- some dispute between a North American Ebel versus a house brand of Kay Jewelers of Pennsylvania, USA

Bucherer, Carl F. - Luzern, Switzerland


Burlington Watch Co - mail order Chicago, Illinois, USA.

Cartier - Paris, France

Delta - Saunders, jewellers, Australia.

Dunklings jewellers, Australia.

Everite - H. Samuel jewellers, United Kingdom.


Fairfax - Fairfax Jewelers, USA

Garrards - Jewellers UK - appointed official Crown Jeweller by Queen Victoria

History of Garrard - pink fish media

J.Farren-Price - Jewellers, established 1942 in Sydney, Australia.

Kays of Worcester - Jewellers, then mail order, UK.

K, Worcester - as above.

Kays Heritage Group

La Forge - R. H. Macy department store. (Thanks nsmike)

Le Cheminant - Jewellers, UK, own Swiss factory

History of Le Cheminant Watches

LeGant - Montgomery Ward, USA

Lindex - Lindex - Clothing stores, Sweden.

Historia | Lindex

Lorie - was copyrighted in Canada by Sears, Toronto, Canada.

Lusserna- R. H. Macy department store most are marked R. H. Macy on the movement. (Thanks nsmike)

Mirexal - Migros department stores, Switzerland.

- Boans department stores, Perth Australia.

Orvin - Sears Roebuck USA, TM registered 1951.

Pencron - J C Penney, USA

Plymouth Watch Co - Sears Roebuck (USA & Canada)

Roebuck, A.C.& Co - Sears Roebuck (USA & Canada)

Rutina - the private brand of Norwegian jeweler Gull & Ur. See

Sears or R.W. Sears Watch Co - Sears Roebuck (USA & Canada) - originally R.W. Sears Watch Company

Solar - Eaton's department store , Canada.

Swiss Sentinel - Myers department store, Australia.

Tourneau - Manhattan, NY, USA

Tourneau | World's Largest Selection of Fine Watches

Towncraft - J C Penney, USA

Tradition - Sears Roebuck (USA & Canada) brand as of 1970s

Turler - Zurich, Switzerland based jewellers.

TUERLER - Welcome

Union Special - American Swiss jewellers, South Africa.

American Swiss - You Deserve It

Ward - Montgomery Ward, USA

Washington Watch Co - Montgomery Ward, USA

Winegarten's - Jeweller's, London, UK. Bought by Goldsmiths Group 1994.


Over 400 private label Elgin names:

A bit about very early Sears own label watches:

62 Posts
Stellaris was a house brand of Sears. It seems to have been very active right in the transition period during which watches moved from mechanical to quartz. So you see a lot of electronic watches from this transition era, most of which don't works any more. But there are also a lot that use low-end Seiko movements as well. As with most Seikos, these tend to still be running. I pick up all sorts of cool Stellaris watches for very little money and use them as gifts to those new to mechanical watches.

236 Posts
The reference above to the Swedish clothing store chain is probably incorrect.

In this thread, another user got a response from them that they had never been involved in the watch business:

However, I can add another brand, of which not much is known, other than that it was Swedish - Rubinstar. I met a descendant to the person behind Rubinstar watches, who provided this information. Previous thread here:

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